In a town known for contrasts, between lush jungle and fast-paced development, ancient wisdom and digital nomadism, some gatherings manage to strike a rare balance. On Friday, October 17, Ama y Prana in Tulum will host Ama Emprender, an event that merges entrepreneurship, inner work, and community building in a format that feels as restorative as it is practical.
The event aims to gather projects that inspire, many of which have grown organically within this small but ever-evolving corner of the Riviera Maya. It is designed not for self-promotion or spectacle, but to foster a solid network of collaboration among those who believe that sustainable growth begins with shared purpose and human connection.
From 11:00 a.m. to 2:00 p.m., participants will be invited into a space of reflection, storytelling, learning, and nourishment. The entry fee is $488 MXN, though access is free with prior registration. Those who mention The Tulum Times will receive a 10% discount at the door.
A Different Kind of Gathering
The program centers on talks delivered by local psychologists, therapists, and specialists in entrepreneurship and emotional development. Rather than conventional lectures, the experience offers intimate and practical guidance for navigating business as an extension of the self.
Themes to be explored include the connection between personal healing and purpose-led business, the use of seasonal and emotional cycles as planning tools, the often-overlooked challenge of feeling deserving of abundance, and strategies for transforming criticism into resilience, particularly from a feminine perspective. The event also includes a session on romantic partnerships and the ways in which love, support, and shared vision can act as a foundation for entrepreneurial life.
These conversations will not be theoretical. They will come from lived experiences in Tulum, where many small projects are born from intuition, built without blueprints, and sustained through an ongoing process of transformation, both internal and collective.
Healing Through the Act of Gathering
Ama Emprender is not just a space for ideas. It is an invitation to slow down. To meet others who are also navigating the complexity of creating something meaningful in a place as energetically charged as Tulum.
The event will include a brunch prepared by Ama y Prana, crafted with intention and care. Every element of the meal is designed to nourish, aligning with the host’s vision of integral well-being. Guests will also enjoy live music that complements the space’s atmosphere, gentle, organic, present.
In addition, there will be a raffle featuring items donated by sponsors and local brands. Rather than functioning as a commercial element, the raffle is framed as a gesture of mutual support and appreciation for the community that continues to invest time, care, and creativity into the region’s sustainable growth.
A Response to the Landscape
The decision to host such a gathering in Tulum now feels particularly relevant. As more entrepreneurs arrive and the region continues to develop, there is a growing tension between fast-paced commercialization and the desire for depth. Ama Emprender offers an alternative: a chance to grow with intention, without losing sight of the land and the people who give this place its unique pulse.
The event’s three organizers, Erika Cervantes of La Coqueta, Abigail Labastida of Líquido & Sólido, and the founders of Ama y Prana, describe the gathering as something born from necessity rather than ambition. “Ama Emprender was born from the need to find each other,” they explain. “To weave real networks among those of us who believe that Tulum can keep growing through collaboration and purpose.”
Their vision is rooted in the idea that business, when approached consciously, can be an act of healing. Not only for the individual but also for the community and the environment. That growth, when aligned with personal truth, becomes not a race but a rhythm. And that connection, authentic, reciprocal, and face-to-face, is the most valuable form of capital available.
What Is at Stake
As Tulum continues to attract both investors and seekers, the question is no longer whether growth will happen. It already is. The question is what kind of growth we want to create and sustain.
Ama Emprender suggests a model where businesses do not have to separate impact from income, where founders are encouraged to build slowly, rooted in clarity and intention, and where healing is not just a personal journey but a strategic advantage. It reminds us that in a place defined by its natural beauty and spiritual undercurrent, the most revolutionary thing a business can be is honest.
The event welcomes anyone who has started, or is dreaming of starting, a project of their own, whether that’s a brand, a space, a service, or a shift in how they show up in the world.
Attendance might begin with a conversation over brunch. But it could spark something more lasting: a partnership, an idea, or a return to the original “why” behind it all.
We’d love to hear your thoughts. Join the conversation on The Tulum Times’ social media.
What would your business look like if you built it from the inside out?
Location: Ama y Prana, Tulum
Date: Friday, October 17, 2025
Time: 11:00 a.m. – 2:00 p.m.
Entry: $488 MXN or free with prior registration
Discount: 10% off for those who mention The Tulum Times